Mediaboss Marketing

At the end of 2014, digital marketers put conversion rate optimization on the top of their priority list.

Thats right, ahead of content marketing, mobile marketing, and search engine optimization, marketers listed driving increased conversion rates as the number one priority.

And why wouldnt we? For the same traffic, we get more revenue. It makes sense.

So as marketers, how are we doing?

According to the TrustRadius survey on Conversion Rate Optimization, 72 percent have implemented some CRO processes while only 18 percent consider conversion optimization as a part of their DNA, which is a bit like saying you do content marketing, when in reality you only blog once per month.

OK, but how are we approaching testing and optimization? Surely were doing this better, right?

Unfortunately, thats not good news either, as 63percent of marketers optimize websites based on intuition and best practices.

Ugghh! If you have ever wondered why conversion optimization isnt working for your business, there is your answer. You are optimizing your website based on things you have heard or read.

Visit link:
14 Conversion Rate Optimization Tools Every Expert Needs by @StevenMacd0nald