Mediaboss Marketing

Of the many different content management systems and web publishing platforms Ive done SEO for, WordPress is the most popular.

Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness.

Its a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the worlds top 10 million websites includingTIME, Mashable, Marketing Land and Search Engine Land are built on WordPress.

But being easy to use, WordPress also makes it tempting to take on things you shouldnt or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability.

This column isnt a step-by-step guide to WordPress SEO, but will address some of the frequent questions Im asked about SEO for WordPress websites. It will familiarize you with WordPress SEO and dispel some of the myths and misinformation about SEO in general.

No, there isnt such a thing as a search engine optimized CMS. Though WordPress is search engine friendly, you will still need to do some manual SEO work for bestresults. Just switching to WordPress wont rank your site on Googles front page auto-magically.

The myth of the SEO Optimized CMS continues to spread only because CMS vendors have made it a unique selling point. They announce it at client meetings. They proudly state it on their websites. They highlight it on marketing materials. They speak of it at conferences.

And it works!

Business owners or leaders without much technical knowledge about SEO often cannot distinguish between the similar-sounding terms search engine optimized and search engine friendly. Ive seen companies invest the equivalent of annual salaries of a team of employees on a new CMS that was chosen over others only because they believed it would cover all their SEO needs.

Excerpt from:
10 WordPress SEO Questions That Took Me 10 Years To Answer!