10 Video SEO Tips That Can Truly Impact Your Rankings
Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality.
Extending her approach, let's focus in on video SEO and talk about how you can truly make an impact on your ranking.
Many of the points articulated below have come from speaking with several marketers over the last few weeks who have been working at the intersection of video marketing and SEO for awhile. What impressed me most was that, like Virji, these folks were incredibly down-to-earth about video SEO, providing very clear best practices and ideas for taking a long-term, quality-driven approach to video SEO.
Let these 10 points be a checklist for you as you plan or review your video SEO strategy.
There's no point to being found if you don't provide a fabulous experience when your audience arrives. The first few points on the video SEO checklist are about proving your worth to your viewers, not the robots.
To get your videos to rank well for your search terms, you need to provide great content that actually solves problems or provides new information. The good news is that great content usually isn't difficult or expensive to produce.
This can be as simple as filming a whiteboarding session or getting one of your subject matter experts to sit down for a short interview. Ask yourself: what problems or obstacles does my audience faces regularly? How can I show someone how to accomplish their goal faster/better/cheaper?
Group together your video assets and create a user-friendly video resource center where your viewers can easily search your content.
Set up your video portal or gallery with categories and tags so it's easy to find exactly what you're looking for and navigate between videos seamlessly.
Avoid the endless stream of video players on a single page. If you've ever come across a wall of embedded YouTube videos on someone's site, you'll understand just how difficult it is to find what you want.
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10 Video SEO Tips That Can Truly Impact Your Rankings