Mediaboss Marketing

We hosta lot of events at The Spectatorbutweve just heldour favourite: thereaders tea party. About 200 subscribers come to the back garden for tea and cakesto meet our writers, our editors and each other. T-Sticks supplied the tea, H. Forman & Son the food and Taki brought along a bottle ofLagavulin for those whofelt the need forsomething stronger.

The thrill, for us in 22 Old Queen St, is meeting the people that we spend our working lives thinking about.Its difficult to imagine a typical Spectator reader because they dont really exist: this afternoon, for example, we hada policeman, a mathematician, a specialist in Chinese antiquities, a joiner and and a taxi driver. I met one man who had brought his son fromPoland for a cuppa, and others who had braved Southern Rail. Some who had been subscribing for just a year, introduced to the magazine throughour podcasts. And I met someone else who says shestarted subscribing when we were the only publication being rude about The Beatles at at time wheneveryone else loved them. We had Remainers and Kippers, young Corbynites and old Powellites. In other words: theusual mix.

I was doing my market research, asking whythey subscribed and what thelike about the magazine; what we could do more of, or less of. They all had different likes and lovesbut seemed toagree on one thing: that they buy The Spectator because they like reading well-argued articles with which they disagree. If that sounds like your thing, then do try us out: we have an introductory offer of just 12 for 12 weeks. Click here.

Anyway, here are some photos.

Read the original:
The Spectator readers' tea party, in pictures - Spectator.co.uk (blog)