YouTube is the UK’s favourite social media – The Star Online
Internet users in the UK are more fond of YouTube than Facebook. The video streaming platform overtook Metas social network as the UKs most-used social media in May 2023. And while 18-24 year-olds visit an average of six platforms, 96% of them go to YouTube, according to the latest Ofcom report.
In the UK, YouTube has overtaken Facebook (including Messenger) to become the most-used social platform. With a total adult audience of 43.5 million in May 2023, the video platform is used by 91% of online adults, according to the Online Nation report from the UK telecoms regulator, Ofcom.
Facebook, meanwhile, comes in second place, recording a drop of 1.4 million adult visitors between May 2022 and May 2023. With a total adult audience of 43.4 million, it is used by more than nine in ten adults.
TikTok on the rise
TikTok saw a notable increase, overtaking LinkedIn to reach fifth place with an audience of 21.2 million UK adults in May 2023, an increase of 4.6 million compared to May 2022. Some 44% of online adults use TikTok (+9 pts in one year), which continues to appeal strongly to young adults, indicating a shift in social media preferences among younger generations.
The photo-sharing app BeReal has grown in popularity, particularly among 18-24 year-olds, reaching 1.4 million UK adult users in May 2023. CapCut, a video editing app, has also grown in popularity, especially among younger users.
Demographic differences
The research reports that almost all children (97%) aged 8 to 12 had visited a social networking service, with notable differences in usage by age. Platforms such as YouTube, Facebook, TikTok and Snapchat were widely used, with a trend for greater usage among older children.
Between January and February 2023, 96% of 8-12 year-olds went on YouTube, 72% on Facebook, and 66% on TikTok. Some 72% of 11-12 year-olds used TikTok, compared with 37% of 8-10 year-olds. Even though the Chinese platform is technically out-of-bounds for under-13s, one in five 8-10 year-olds visited the app every day.
Among internet users aged between 18 and 24, half of whom use six social networks, 96% visited YouTube in May 2023, 87% went on Facebook and Facebook Messenger, 86% went on Instagram, 72% on TikTok, 71% on Snapchat and 61% on X, formerly TikTok.
Girls spend longer on Snapchat
There are clear differences in the amount of time spent on social networks by age group. For example, Facebook visitors aged 45 and over spent an average of 29 minutes a day on the platform, compared to just 12 minutes for 18-24 year-olds.
Conversely, young adults spent more time on platforms such as TikTok and Snapchat: In May 2023 the 3.8 million UK 18-24-year-old TikTok visitors spent an average 55 minutes on TikTok per day (May 2022: 3.5 million, 53 minutes), while the 3.8 million 18-24-year-old Snapchat visitors spent 58 minutes per day (May 2022: 3.5 million, 42 minutes).
In comparison, those aged 45+ visiting TikTok (8.2 million) and Snapchat (1.8 million) spent on average 9 minutes daily on each service in May 2023 (May 2022: TikTok 11 minutes and Snapchat 5 minutes), reads the report.
The 36% of online 8-12-year-olds who used Snapchat spent an average of 1 hour and 18 minutes a day on the app, with girls spending 33 minutes more on the app than boys.
And while YouTube was the most popular choice, used by 96% of online 8-12-year-olds, they spent less time on the platform, at 63 minutes. Unlike Snapchat, boys spent longer on YouTube than girls, with 1 hour and 19 minutes versus 48 minutes.
As for TikTok, the 66% of TikTok-using online 8-12 year-olds spent 46 minutes a day on the platform, with 52 minutes for girls and 37 minutes for boys. AFP Relaxnews
View original post here:
YouTube is the UK's favourite social media - The Star Online
- Indonesian Blockchain Company, Kita Foundation, Unveils Groundbreaking Social-Fi Platform, Pioneering the Evolution of Social Networking - Coinspeaker - May 15th, 2024 [May 15th, 2024]
- Lens Network to Migrate to zkSync: Scaling Social Networking on the Blockchain - CryptoDaily - May 15th, 2024 [May 15th, 2024]
- AI-generated spam is starting to fill social media. Here's why - NPR - May 15th, 2024 [May 15th, 2024]
- Exclusive Decentralization Unleashed: How Mask Network is Rethinking Social Media and Privacy - BeInCrypto - May 15th, 2024 [May 15th, 2024]
- CanMar Health and Wellness Hub promises censorship-free social networking | GreenState - GreenState - May 15th, 2024 [May 15th, 2024]
- Introducing Wayve: The Revolutionary Social Media Platform Redefining Privacy and Security - PR Newswire - May 15th, 2024 [May 15th, 2024]
- How AI-powered smart contracts shape the future of social networks - Cointelegraph - May 15th, 2024 [May 15th, 2024]
- Billionaire Frank McCourt's Project Liberty forms consortium to bid for TikTok's U.S. operations - The Globe and Mail - May 15th, 2024 [May 15th, 2024]
- Raising Voices, revelations and social networking in a teen drama on Netflix - Sortiraparis - May 15th, 2024 [May 15th, 2024]
- Of social media 'likes', fake friends and the true reflections on life - Nation - May 15th, 2024 [May 15th, 2024]
- Social Media Reacts to Oregon State, Washington State Playing Pac-12 Games on CW Network - Heartland College Sports - May 15th, 2024 [May 15th, 2024]
- Alia Bhatt lands on 'Blockout' list over Gaza crisis silence - NewsBytes - May 15th, 2024 [May 15th, 2024]
- 3 reasons WhatsApp could be your next big social network - Android Police - May 15th, 2024 [May 15th, 2024]
- Happy 40, Zuckerberg! If You Invested $1000 In Meta Platforms Stock When Mark Zuckerberg Turned 30, Here' - Benzinga - May 15th, 2024 [May 15th, 2024]
- Why removing protections on social media in the name of free speech is bad for peacebuilding - The Conversation - May 15th, 2024 [May 15th, 2024]
- Can U.S. Soccer punish Korbin Albert for social media activity? The policies and guidance in play - The Athletic - April 8th, 2024 [April 8th, 2024]
- Does social media content creation impact the professional identity of preventive health professionals? - Sciencenorway - April 8th, 2024 [April 8th, 2024]
- Social Networking in Bangladesh: Navigating the Online World - Daily Sun - April 8th, 2024 [April 8th, 2024]
- A photo taken on April 3, 2024 shows the logo of US online social media and social networking service Facebook on a ... - KTBS - April 8th, 2024 [April 8th, 2024]
- Trump sues two Trump Media co-founders, seeking to void their stock in the company - The Associated Press - April 8th, 2024 [April 8th, 2024]
- Donald Trump's net worth plunges $1 billion as his Truth Social stock tumbles - WLS-TV - April 8th, 2024 [April 8th, 2024]
- Q4 Earnings Roundup: Snap (NYSE:SNAP) And The Rest Of The Social Networking Segment - Yahoo Finance - April 5th, 2024 [April 5th, 2024]
- TikTok says it helped SMBs make billions last year - TechRadar - April 5th, 2024 [April 5th, 2024]
- A photo taken on April 3, 2024 shows the logo of US online social media and social networking service Facebook on a ... - Islander News.com - April 5th, 2024 [April 5th, 2024]
- A photo taken on April 3, 2024 shows the logo of US online social media and social networking service Facebook on a ... - The Mountaineer - April 5th, 2024 [April 5th, 2024]
- TikTok ban, social media rules for kids weighed in PA - Spotlight PA - April 5th, 2024 [April 5th, 2024]
- In case you missed it: This week's Top 5 stories on social media - Mayo Clinic - April 5th, 2024 [April 5th, 2024]
- Social Media Driving Force Behind Increased Visits to National Parks | News Center - Georgia Tech News Center - April 5th, 2024 [April 5th, 2024]
- 'The Social Network' Might Have Been a Very Different Movie Without This Trent Reznor and Atticus Ross Cue - GQ - April 5th, 2024 [April 5th, 2024]
- Meta's Threads app: Instagram's text-based platform competing with X - Business Insider - April 5th, 2024 [April 5th, 2024]
- Meta asks a judge to throw out an FTC antitrust case - Yahoo Finance Australia - April 5th, 2024 [April 5th, 2024]
- The link between smartphones and social media addiction - Computerworld - April 5th, 2024 [April 5th, 2024]
- Truth Social: why Donald Trump's social media 'meme stock' surged and fell by over US$1 billion within a week - The Conversation Indonesia - April 5th, 2024 [April 5th, 2024]
- School board social media lawsuits: For too long we've sought individual solutions to a collective problem - The Conversation Indonesia - April 5th, 2024 [April 5th, 2024]
- Is social network X falling out of favour with Americans? - The Star Online - April 5th, 2024 [April 5th, 2024]
- Where Will Trump Media (Truth Social) Stock Be in 10 Years? - The Motley Fool - April 5th, 2024 [April 5th, 2024]
- Is the clock ticking for TikTok? Computerworld - Computerworld - April 5th, 2024 [April 5th, 2024]
- Let's be honest, social media isn't driving a teen mental health crisis - City A.M. - April 5th, 2024 [April 5th, 2024]
- Social media use and health risk behaviours in young people: systematic review and meta-analysis - The BMJ - December 2nd, 2023 [December 2nd, 2023]
- Kids who use social media more prone to making dangerous decisions - Study Finds - December 2nd, 2023 [December 2nd, 2023]
- Social networking and fear of missing out (FOMO) among medical ... - BMC Psychology - December 2nd, 2023 [December 2nd, 2023]
- Meta warns that China is stepping up its online social media ... - NPR - December 2nd, 2023 [December 2nd, 2023]
- Q&A: What Is Social Media Doing to Our Kids and Our Sport? - Horse Network - December 2nd, 2023 [December 2nd, 2023]
- Both/And: Mixed methods analysis of network composition ... - BMC Public Health - December 2nd, 2023 [December 2nd, 2023]
- Attachment styles influence the tendency to form emotional bonds ... - PsyPost - December 2nd, 2023 [December 2nd, 2023]
- Executives On Social Media: The Value Of Social Leadership - Dataconomy - December 2nd, 2023 [December 2nd, 2023]
- How to Build Your LinkedIn Presence as a C-Suite Executive or ... - The Social Media Butterfly - December 2nd, 2023 [December 2nd, 2023]
- Rise of Social Media and its Impact on Global Communication - Daily Times - December 2nd, 2023 [December 2nd, 2023]
- Supreme Court to Hear Challenges to State Laws on Social Media - The New York Times - October 1st, 2023 [October 1st, 2023]
- Problem drinking linked to alcohol on social media - University of Queensland - October 1st, 2023 [October 1st, 2023]
- Fact Checkers Take Stock of Their Efforts: 'It's Not Getting Better' - The New York Times - October 1st, 2023 [October 1st, 2023]
- Threads still poses a threat to X despite slowed growth, analysis finds - Marketing Dive - October 1st, 2023 [October 1st, 2023]
- Supreme Court will look at new state laws that attempt to control ... - WREX.com - October 1st, 2023 [October 1st, 2023]
- New York Bans Employers From Requiring Disclosure of Personal ... - Perkins Coie - October 1st, 2023 [October 1st, 2023]
- Passionate Horror Fan Now Earns Thousands Teaching Creepy ... - Good News Network - October 1st, 2023 [October 1st, 2023]
- How The Social Network Turned a By the Numbers True Story Into a ... - MovieWeb - October 1st, 2023 [October 1st, 2023]
- Networking boosts Yugorithm's virtual and social media marketing ... - BusinessMirror - October 1st, 2023 [October 1st, 2023]
- Patrick Surtain Takes to Social Media To Express Discontent With ... - Pro Football Network - October 1st, 2023 [October 1st, 2023]
- The dark side of AI on social media - asianews.network - October 1st, 2023 [October 1st, 2023]
- Reddit Is Removing Ability To Opt Out of Ad Personalization Based ... - Slashdot - October 1st, 2023 [October 1st, 2023]
- FCC To Reintroduce Rules Protecting Net Neutrality - Slashdot - October 1st, 2023 [October 1st, 2023]
- Instagram's new Threads social network is live and growing fast - Android Central - July 6th, 2023 [July 6th, 2023]
- The Power of Social Media for Mobilizing and Networking - YR Media - July 6th, 2023 [July 6th, 2023]
- So where are we all supposed to go now? - The Verge - July 6th, 2023 [July 6th, 2023]
- Leaders don't need another social media platform - we need to use ... - HR Grapevine - July 6th, 2023 [July 6th, 2023]
- Adapting to the Changing Social Media Landscape - CMSWire - July 6th, 2023 [July 6th, 2023]
- Reddit News: One Million Dollar Bounty to Copy - ReadWrite - July 6th, 2023 [July 6th, 2023]
- Court rulings vary in cases of blackmail, privacy violation on social ... - Roya News English - July 6th, 2023 [July 6th, 2023]
- Enjoyed Celebrity on Netflix? 12 Movies and Shows About Social ... - Leisure Byte - July 6th, 2023 [July 6th, 2023]
- In the year since I quit social media, my screen time has fallen, my mood is up even my resting heart rate is lower - The Guardian - May 20th, 2023 [May 20th, 2023]
- Virtual Business Cards: The Future of Networking - Eye On Annapolis - May 20th, 2023 [May 20th, 2023]
- Sex Offender Charged with Sexual Exploitation of a Minor - Department of Justice - May 20th, 2023 [May 20th, 2023]
- Platform Powerplay: How to choose the ultimate social media ... - The Sanford Herald - May 20th, 2023 [May 20th, 2023]
- LikeRE, A Leading EdTech And Social Network For Real Estate Professionals, Adds Muriel Williams-Thompson To - EIN News - May 20th, 2023 [May 20th, 2023]
- Experts Say These Are the Best Social Media Platforms for Money Advice - GOBankingRates - May 20th, 2023 [May 20th, 2023]
- Students agree to give up social media during their exams to boost ... - Nottinghamshire Live - May 20th, 2023 [May 20th, 2023]
- Elon Musk Moves Twitter Closer To 'Super App' Status With Startup ... - Crunchbase News - May 20th, 2023 [May 20th, 2023]
- BJP leader's daughter to marry a Muslim, photo of wedding card goes viral on social media - Devdiscourse - May 20th, 2023 [May 20th, 2023]
- Survey Unveils Disturbing Prevalence of Sexual Harassment ... - Business Cheshire - May 20th, 2023 [May 20th, 2023]
- Ghana school students talk about their social media addiction, and how it affects their use of English - The Conversation Indonesia - May 16th, 2023 [May 16th, 2023]