Mediaboss Marketing

Summary: Nearly 15 years after founding SuperGroups.com, Mark Weinstein is back with Sgrouples and says its time privacy becomes the hallmark of social networking.

scruple nounskr-pl A feeling of doubt or hesitation with regard to the morality or propriety of a course of action

The name of an emerging social networking site says it all - Sgrouples.

I am greatly offended by the notion that privacy is dead, says Mark Weinstein, founder and CEO of Sgrouples. The social sharing site, which is in live beta, is all about privacy.

Weinstein posts on the homepage a link to his Privacy Bill of Rights, a list of 10 credos including policies on sharing, control, and ownership. The list also includes a no ads option to a strategy that lets users go looking for advertisers, not the other way around.

The site also supports Do Not Track.

There is no cookie, says Weinstein. Your personal information is private. We dont track, we dont profile, what you do is not discoverable by a search engine. We are not going to suggest who your friends are, we are not going to use facial recognition. You own your content, you can delete your account.

Weinstein wont say how many users are on the site now, but he calls his subscriber list healthy and growing at 10% to 15% per week.

His attitude is that users of sites such as Facebook and Google+ are growing fatigued with the amount of personal data that leaks out the back door and then comes back around in the form of advertising or other targeted offers, bites them in the butt on a job interview or invites stalkers into their worlds.

Weinstein says his mission is to ensure Sgrouples doesnt have the same leakage problem.

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Will Sgrouples end social networking’s attack on privacy?