Mediaboss Marketing

A new category of jobs will be created in 2014 due to the whole social networking blast, say experts.

A strong message for freshers

This is the big job story of 2014.

While conventional jobs in manufacturing, banking, financial, services, insurance, hospitality and retail sectors will see flat to moderate uptick, the new trend that is likely to create a flutter this year will be the social networks and mobile apps space.

In fact, the year began with a bang for Little Eye Labs, a little-known (only till January 8) Bangalore-based 18-month old start-up operating in the mobile app space, when it was taken over by Facebook for Rs 90 crore and offered its 7 founders an opportunity to work with the social networking giant at their Menlo Park headquarters in California.

Companies will want to capitalise on this explosive growth in social networking. This could be to do with marketing and sales jobs where people never realised how they could use these networks for maximising revenues, says Joseph Devasia, Managing Partner, Antal International Network, a global executive recruiting agency.

Devasia firmly believes that the sector is headed for an explosive growth as the year wears on.

Social networks will be huge job creators, says Devasia.

Head of Purple Leap, an organisation that makes students employment ready, Amit Bansal, also sees a big opportunity in big data, a term that has become fashionable since mid-2013. Big data will be in huge demand, he says. The number of jobs that will be created in this space, he cautions, may not be as big in volume terms, as jobs that one sees in the IT and ITeS sectors.

On the IT side android developers who have experience in UX (user experience) rather than UI (user interface) will be in great demand, he observes.

Read more:
Where are the jobs in 2014? Big data, mobile apps, social networks