Mediaboss Marketing

Over 50 percent of of British social media users admit to augmenting their online identity to attract the opposite sex, from Photoshopping images of themselves, to exaggerating details such as age, weight, height, occupation and reasons for their last break-up.

A quarter even admitted to using social networking sites to pretend to be someone else, with as many as 20 per cent going as far as to create a fully-functional fake profile.

The research also revealed that 90 per cent of social media users have accepted invitations to connect from complete strangers, showing the UK to be a nation of Digital Daredevils.

Attractiveness was unsurprisingly the number one reason that a stranger was accepted as a friend via social media, featuring ahead of having friends or interests in common when choosing to press the accept button.

Nearly half of those who accepted a stranger online went on to meet them in person, with as many as 12 per cent going on to have a sexual encounter.

Most of us dream about being added by a Mila Kunis or David Beckham look-a-like online, whilst dreamy eyes, a killer smile and a decent bum all get our pulses racing when we look at a social media profile we dont know. But do we really know who is on the other side of the profile?" said MTV spokesperson Jo Bacon.

These statistics have provided some amazing figures, showing social media users up and down the country would be more than happy to connect, form a relationship and even consider sex with someone they dont know, especially if they find their profile attractive."

The research comes as MTV launches the second season of Catfish, a TV series that seeks to discover and unmask the real people behind fake social media profiles.

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