Mediaboss Marketing

NEW YORK, June 6, 2012 /PRNewswire/ --Vivastream is now the official social media platform for the 2012 HBA Global Expo taking place June 19-21, 2012 at Jacob K. Javits Convention Center in New York.

(Photo: http://photos.prnewswire.com/prnh/20120606/NY19997 )

Vivastream (Vivastream.com) is a free, mobile- and web-based social platform that connects business professionals at events and conferences. Using Vivastream, HBA Global Expo attendees, exhibitors, and speakers can begin networking with other audience members based on users choosing pre-defined interests that enable the smart searching of the database. The platform also provides the audience the ability to plan their day-to-day schedule. Vivastream is available for iPhone, Blackberry and Android mobile devices.

Once signed up with Vivastream, users can interact with the list of topics for the HBA Global Expo and select the ones they are interested in, or are looking for, and also indicate the topics in which they can help, or supply products or services. For each person that signs up, Vivastream will automatically generate a customized list of 'Who To Know' at the conference based on several relevant factors, including what topics the attendee can help them with, and also how many topics of interest they have in common.

"UBM Live is committed to delivering solutions that enhance the experience of visitors to our global events," states Howard Zonder, SVP of Market and Audience Development, UBM Live. "We chose Vivastream as the social media and networking platform for HBA Expo because, rather than rely on chance encounters at the expo, Vivastream users have the advantage of knowing exactly who they should meet with based on what's most relevant to them and their business."

"Once signed up, Vivastream users attending HBA Expo 2012 can engage in continual networking on the topics they care most about," said Nick Fugaro, Founder of Vivastream. "They can begin networking before the event, during the event, and continue the conversation after the event, all in one convenient, easy-to-use platform."

"The beauty of Vivastream is that it's continuously monitoring everything that's going on in real-time," said Kyle Morehouse, Cofounder and VP of Product at Vivastream. "Each time a person joins Vivastream, our social activity engine will assign them a 'Who to Know' ranking among all other attendees based on the answer to two key questions: 1. Is this person interested in the same topics as I am, and if yes, which ones do we have in common; and 2. Can this person help me with the topics I've indicated I need help with? Simply put, the more qualified they are to help you, and the more business interests you have in common, the higher they rank on your 'Who to Know' list."

ABOUT VIVASTREAM

Vivastream (Vivastream.com) is a social platform designed to help business professionals make the most of their time at conferences and events. It helps connect them with other attendees based on the topics they are interested in. Vivastream has been named one of four "Cool Vendors in Social CRM, 2012" by Gartner. According to the report, "The big difference between Vivastream and many similar social software technologies is that it isn't built on the social graph, but on the topic graph -- connecting people by what they show an interest in, versus who they might know."

About HBA Global Expo & Conference http://www.hbaexpo.com produced by UBM Live, is the premiere product development sourcefrom concept to marketfor the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor. HBA visitors comprise the top prestige, mass and emerging beauty and personal care brands worldwide. The HBA Global Expo & Conference will take place June 19-21, 2012 at the Jacob K. Javits Convention Center in New York. Connect with the HBA Global communities on Facebook, Linkedin and Twitter.

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Vivastream Now Official Social Media & Networking Platform for The 2012 HBA Global Expo & Conference