Mediaboss Marketing

Twitter will unveil its first Australian headquarters this week.

The social networking giant has been steadily increasing its presence in Australia since late 2012, with a still-growing roster of staff and high profile partnerships with several sporting codes and media organisations.

It will formally open its corporate offices in Sydney CBD this week - though staff have been working from the building for several weeks.

Twitter also confirmed on Monday it has appointed former Google Asia-Pacific executive, Karen Stocks as its Australian managing director.

The move comes as Twitter seeks to grow its pool of around two million Australian users and increase advertising revenue.

A permanent presence in Australia may also help streamline cooperation with local authorities, who've previously asked social network companies to play a greater role in the fight against online bullying.

Facebook increased its presence in Australia in 2011, hiring Mia Garlick, a former assistant secretary at the Department of Broadband, Communications and the Digital Economy to oversee its local operations.

Google also has corporate offices in Sydney.

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Twitter unveils Australian headquarters