Mediaboss Marketing

Twitter Inc. agreed to acquire Gnip, a Boulder-based firm that gathers and provides real-time data from social networking sites including its new suitor, the companies announced Tuesday.

Financial terms of the acquisition were not immediately disclosed.

In an announcement, Twitter officials said they hope to expand Gnip's offerings for businesses.

"We believe Gnip has only begun to scratch the surface," Twitter officials said in the announcement. "Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter."

Twitter officials say they plan to continue making the company's public data available to Gnip's growing customer base.

"And with the help of Gnip's Boulder-based team, we will be extending our data platform -- through Gnip and our existing public APIs -- even further," Twitter officials said.

Since Gnip partnered with Twitter four years ago, the Boulder firm delivered more than 2.3 trillion tweets to customers in 42 countries and industries that span marketing, finance, public relations and business intelligence, Gnip's Chris Moody wrote in a blog post on Tuesday.

The acquisition by Twitter will allow Gnip to go "faster and deeper," Moody wrote.

"We'll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small," he said. "Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions."

Read the original:
Twitter acquires Boulder-based social networking data firm Gnip