Mediaboss Marketing

Friday, 28 November 2014 16:26

Tumblr is taking the lead as the fastest growing social media platform, leaving the former social media leader Facebook far behind.

Tumblr is a social networking website owned by Yahoo! Inc, the service allows users to post multimedia and other content in a short-blog form, which allows users to follow the blogs of others. As per the report, Facebook is witnessing a slowdown in growth of its active user-base. Tumblr, on the other hand, has emerged as the victor in terms of highest active user growth, followed by Pinterest and Instagram.

According to TheGuardian, Tumblr is the fastest growing social media site according to new research from GlobalWebIndex, which notes that its active users grew by 120% in the last six months. That put it ahead of Pinterest (with 111%) and Instagram (with 64%), although more matured social networks are seeing slower growth. Twitters active user total grew by 26% in the last six months, while Facebooks grew by just 2%.

Though, Facebook is facing a decline in terms of users, their other social networking app Facebook Messenger and Instagram are growing rapidly to gain the top spot.

Either people are getting bored with the biggest social networking site, or its simply crushing the device with its continuous updates. However, the current data recorded shows Facebooks growth has reached saturation while other social media services are recording continuous growth.

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Tumblr growing fast, Facebook lags behind