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Taki is like Twitter or Facebook, until it isnt. This new social media platform, like others, wants to empower creators, give them a platform where they can showcase their craft and (also) make money. Like others, it wants to give casual users a feed full of fun and lively content, thought-provoking posts, or just plain chit-chatter to stay engaged, entertained, or simply pass time, too. The similarities end there.

You see, even though Taki is technically social media, its unlike any other social media platform youve seen before. It seems squarely targeted at crypto enthusiasts and its SOL purpose is, rewarding them. You dont have to be a creator or a paying subscriber to get rewarded on Taki. Anybody can earn a crypto tokencalled $TAKIon the platform by simply commenting on or liking posts. The platform also supports user-generated coinscalled $UCOINthat youre free to trade with others on Taki. Going forward, the social network plans to allow users to move coins to their custodial wallet or to any exchange account.

Taki is incubated at Web3 venture studio SuperLayer and has received a USD 2.5M fund from Solana Foundations to onboard content creators (the platform is built on Solana Blockchain). Its launching first in India today, March 31, and will be invite-only initially. Public access is coming soon.

In an exclusive interview with Financial Express Onlines Saurabh Singh, Taki co-founder Sakina Arsiwala takes us through the nitty-gritties of the new social media network and how the team plans to make a dent in a market where crypto remains a polarising asset in dire need for more clarity and optimism. Excerpts.

Our vision is to onboard the next hundred million users. We want the product to be very accessible, so its really designed for someone who has never used crypto, too. You dont need a crypto wallet to sign up for this product, you just need your Gmail or phone number. Just the way you would go to any social networking site, youd basically enter your credentials, and youd sign up and start earning crypto [or not] from day one on Taki, you dont even have to bring in any money into the system.

You could be a casual user whos occasionally commenting [on posts]. Simple things like inviting a friend onto the platform will give you Taki coins that will reside in your Taki wallet. But you dont really have to go ahead and create interesting content constantly or you dont have to do anything beyond being a casual user to use the platform.

Taki wallet is simply an account. It will be your account details including daily rewards which even casual users can get (you dont have to be a mega content creator for the rewards, you can get them just by commenting on peoples posts, liking posts, giving gold Taki) which is later stored in the wallet. If you want to take the value out, which is something thats coming soon, its when you can transfer Taki to your custodial wallet or you can move to any exchange account in the future.

So, right now, you dont have to bring in any cryptocurrency at all. Taki is the base currency of the platform. We are built on Solana, and we will be supporting SOL. But I think the idea here is that you spend a lot of time on other social networks, you spend time here doing what you would normally do, and you automatically start acquiring crypto tokens.

Navigating the crypto ecosystem is tricky but with everything, whether its paradigm shifting technologies or economic models, theres generally a lot of worry and there is also a lot of good actors-bad actors initially. Theres a lot of understanding and education that needs to happen at every level. I am very hopeful of India, because if you look at the cryptocurrency market itself, the adoption is encouraging and with the recent legislation coming [taxing income from digital assets are out and things] there is some openness to explore and understand what crypto could mean to just regular users. I strongly believe that platforms like Taki which are backed by well-known investors and come with very credible teams will be able to make a mark.

We have Bollywood and cricket and all that in India, but even at a smaller level, people are creating and embracing social media and if we can provide a stage to kind of get more economic sustainability for these people, then its really a win-win across the board.

By making it super easy and safe, we want to create understanding of crypto which as you rightly pointed out, theres a lot of scepticism around. Hopefully, we can make a small dent in making people more comfortable with the idea of crypto, so that would be a great milestone for us to achieve.

Based on what weve seen so far, we dont. We dont believe we need anything as of now, but we will work with them if anything comes up in the near future.

Its a crowded market but each platform [Twitter, Koo, others] has a very specific way of engaging with their audiences and with Taki, were not competing directly with any of these social media providers because we are a token network that presents a unique feature set that has not been done before.

Its a global platform. Taki is going to be available in several markets. India is a key market because theres an appetite for crypto and social media here. I think we will get good adoption in India and so thats where were starting but were open to most of Asia, so our strategy is more pan-Asia focused. We will be onboarding users from multiple countries over the next few months.

The beauty of Taki is that we really dont need large numbers in terms of users. What we really need is engaged users who are getting a lot of value from the platform, and so, weve not set any targets. Internally, we have thought if we hit this milestone, we would think about monetisation. In this Alpha and the next Beta phase, we are just looking to learn.

The way we are defining this right now is people participating in the rewards. The second metric would be how actively they are supporting the creators that they are fans of, and they follow.

The team behind it is like the core superhero team. We have all worked in either social media or crypto space for many years. The idea was to empower users to create value and we thought can we use crypto to enable those kinds of interactions. A social media platform became an obvious thing to do since thats something everybody understands and then we set out to redesign it for the new era, making it crypto-first, token-first.

We are in this learning and discovery phase. We want to thoughtfully expand the team and make sure that we are hiring for what the product and the company needs at any given time, but we absolutely want to expand in India.

At this point we arent really focused on that. We have some great backing. Were incubated at SuperLayer and Solana has given us a grant for creators fund. Were inventing something new so we really want to learn and understand how users are using our platform and how we can better serve them first. As soon as we are in a stable state, we will start experimenting with different monetisation paradigms. We dont believe in the traditional monetisation [ways] where platforms take all the value that is created by the users and run ads and then keep hundred percent of the revenue for themselves. We dont want to go that route. We want to experiment and see what can be the new monetisation models that we can unlock based on the interactions on the platform.

The space is evolving so fast, and you know were at the cutting edge. Were very true to this vision that creators should own their own economies, and for that, we would like the user points to be portable so they can take it to any other network they choose to go to. We would love to collaborate with developers and other people who can use the creator coin in their own systems and their own platforms. Imagine a world where when a creators create Taki coins, they basically own them.

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See the article here:
This new token-powered social media network wants to end the scepticism around cryptocurrency in India | EXCLUSIVE - The Financial Express