The Sentinel published Facebook name Staffordshire Police a social networking 'success…

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FACEBOOK have named Staffordshire Police among the social networking site's success stories.

A Facebook 'case study', released by the website today, shows how the force use Facbook pages to support their work in the county.

The aim of Facebook Case Studies is to highlight to other companies and agencies the best examples of how social networking can be used to make a difference.

Previous companies featured by the Facebook Marketing Solutions unit include Volvo, BT, Best Western, Air New Zealand, and Vodafone.

This is the first case study endorsed by the Facebook Politics & Government Programme and published about a government department in the region.

Elizabeth Linder, Facebooks Politics & Government Specialist for Europe, Middle East & Africa, said: I work regularly with a number of agencies across a great variety of countries to advise them on how to make the most of Facebook.

What strikes me is how few of the agencies and organisations I advise really see the full potential of how the social web can fundamentally transform the way they get their messages out and connect with people. Staffordshire Police is an exemplary exception to this rule.

I have been consistently impressed with how Staffordshire Police is re-imagining its communications strategy to suit the social era, thereby truly achieving the ideal that the web today can enable a more personal - and therefore more trusted - relationship between people and the agencies who keep our cities safe. I strongly believe that other agencies will benefit greatly by learning from Staffordshire Police's forward-thinking approach to the social web.

Elizabeth travels around her own beat (Europe, Middle East & Africa) talking to leaders of governments and agencies about how they use Facebook to connect with their communities, highlighting examples of best practice.

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