The Convergent YouTube User Experience – Video

Category: Social Networking


Video Link: https://www.youtube.com/watch?v=6FG5ONFOh1s



The Convergent YouTube User Experience
When a consumer opens their web browser they have a billion sites to choose from. Many might think that these sites have to compete for the attention of the user, but the online world is becoming more convergent. This is especially true for social networking sites. In Convergence Culture, author Henry Jenkins states, "Convergence represents a paradigm shift mdash;a move from medium specific content toward content that flows across multiple media channels, toward the increased interdependence of communications systems, toward multiple ways of assessing media content, toward more complex relations." YouTube is at the center of this shift as it has embraced the convergence culture it exists in and used it to fuel its growth and success. The experience of a YouTube user crosses platforms and brands. Can the site be defined as a music library, a search engine, storage for movie trailers, an entertainment outlet, a news station, or a social network? YouTube is all of those things and more. YouTube is defined differently by each user because it serves several functions and plays different roles in people #39;s lives. The following video shows the daily typical convergent experience for a YouTube user.

By: 461IMC

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The Convergent YouTube User Experience - Video

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February 1st, 2013
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