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(MENAFN - Emirates News Agency (WAM)) The Dubai Chamber of Commerce and Industry initiative, Tejar Dubai entrepreneurship development programme, recently organised its third workshop of the year, entitled, 'Initiating Commercial Projects through Social Networking' reviewing the role of social media in businesses for over 70 aspiring UAE entrepreneurs at the Chamber premises.

The workshop discussed various features of social networking sites and the role of social media in the development of commercial projects, creating channels and strategies for social networking, the importance of social content and methods of publishing and management, examining observations and interaction with the comments, gathering information and monitoring competitors in the market, and how to effectively use social media as a tool to communicate and interact with customers.

Welcoming the participants, Essa Al Zaabi, Senior Vice-President, Institutional Support Sector, Dubai Chamber, and General Coordinator of Tejar Dubai, stated that since its inception, Tejar Dubai has organised 30 workshops providing informative sessions on various business support topics for upcoming Emirati entrepreneurs who get in-depth information as the speakers share their experiences of setting up a business as well as the relevance of supporting activities leading to the success of an enterprise.

Al Zaabi further stated that on its part Tejar Dubai is committed to supporting young Emirati entrepreneurs to choose a lucrative business line and to realise their dream projects by offering all the support needed in lifting their business idea from conception to realisation through mentoring, training, sharing of experience with established entrepreneurs as well as offering of financial assistance as the programme has so far launched six commercial projects and is now preparing to launch more soon, he said.

The Tejar Dubai initiative, launched by Dubai Chamber, is the first in the UAE to offer a specialised programme and platform for youth to help them establish their own small-to-medium-sized businesses.

With its commitment to the directives of Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, which emphasises that entrepreneurship is the shortest way to a bright future, the training programme aims to find and train creative and commercially-minded youth to help them turn their business ideas into a reality.

Under its three key pillars of assess, assist and attain, the Tejar Dubai initiative provides youth with access to an extensive development programme, including classroom learning, on-site training, mentoring and business advice, as well as networking opportunities with local and international business leaders and access to investment capital.

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Tejar Dubai reviews role of social media in commercial projects