Mediaboss Marketing

GLENWOOD SPRINGS, Colorado Strawberry Days, meet the 21st century.

Colorado's oldest civic celebration, dating back to 1898, is now incorporating modern-day influences such as social networking and American Idol to celebrate Glenwood Springs' biggest event this weekend.

Our Strawberry Days social networking site is a great way for us to reach a wide network of people, said Dylan Lewis, pubic relations director for the event. Social media marketing is all about word of mouth, and this form of media helps us develop relationships.

Lewis worked with the Glenwood Springs Chamber of Commerce to create the new strawberrydaysfestival.com social networking site that invites members to join, comment, add content and view photo slide shows. The site is dedicated to all that is Strawberry Days in Glenwood Springs.

We've had about 100 members join. I've seen people comment, I remember going to Strawberry Days back in 1979.' But at the same time we're showing Strawberry Days to a whole new group of people, he said.

Facebook users can also follow event postings and updates on the Strawberry Days Festival page, which has already surpassed 1,000 likes in less than four months since its creation.

People just have a natural, genuine interest in Strawberry Days, from all over the state, especially on Facebook, Lewis said.

The Strawberry Days social networking sites help event organizers post such information as the Miss Strawberry Days candidates and information about the Glenwood Idol auditions that took place Monday, as part of events leading up to the festive weekend.

Glenwood Idol contest

Glenwood Idol is a local take on Fox's uber-popular reality TV singing competition, American Idol.

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Strawberry Days social networking brings talent to more than one stage