Mediaboss Marketing

ANALYSIS

Social networking in the enterprise has implications beyond the trade-off between happiness and distraction in the workforce.

Hard to control and difficult to characterise, it represents a unique vector into the heart of organisations that must be understood to be made safe.

When policy-based contextual security vendor Clearswift surveyed global attitudes towards social media within the enterprise last year, it revealed that 19 percent of companies routinely blocked access to social-networking sites and 48 percent of managers considered social media usage as being of concern.

In the UK, the exact same proportion (48 percent) of enterprises thought that the benefits of social networking outweighed the potential security risks.

This social/anti-social dilemma is set to continue alongside the consumerisation of workplace IT, with Bring Your Own Device (BYOD) being the buzzword of the day. One of the biggest problems is the security disconnect between management and employees; 50 percent of managers believe that staff are oblivious to the security concerns of social networking, but only 21 percent of employees admit they don't think about social media security issues at all. So where does the truth actually sit?

Education is key: management needs perspective on the real risks of social media use within the enterprise, while employees need to ensure that those risks are understood and controlled by acceptable behaviour.

In fact, the risks of staff engagement with social media are little different to those of using the cloud or even, when it comes down to it, CRM tools. Access, Data Loss Prevention (DLP) and compliance will apply to most enterprise situations for all of them.

If you consider security as the driver, regardless of the platform, and apply the same basic best-practice principles of data protection to social network usage as you would anything else, then you and your business should be OK. Apart from, quite possibly, the regulatory compliance angle. This will depend upon your industry sector, but posting to Facebook could easily fall into non-compliance territory if sensitive corporate data is exposed to the public internet in this manner.

Blanket bans are rarely a good idea, and in the case of access to social media at work could prove to be disastrous from a productivity angle report after report reveals employee demotivation when access to social networks is removed.

Original post:
Social networking's nasty habits