Social networking sites have little impact on personal politics — US poll

Category: Social Networking

WASHINGTON - Social networking sites play a modest role in influencing most U.S. users' political views, with the biggest impact among Democrats, a survey showed on Tuesday.

The poll by the Pew Research Center's Internet & American Life Project comes as Democratic President Barack Obama and Republican challenger Mitt Romney are using Facebook Inc pages and other social media as campaign tools ahead of the November election.

"For most of those who use the sites, political material is just a small portion of what they post and what they read. And the impact of their use of the sites is modest, at best," Lee Rainie, director of the Pew project, said in a statement.

Thirty-six percent of social networking site users say they are "very important" or "somewhat important" to them in keeping up with political news, the survey showed.

The sites are "very important" or "somewhat important" to 26 percent of site users in recruiting people to get involved in political issues that matter to them.

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Social networking sites have little impact on personal politics — US poll

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September 6th, 2012
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