Mediaboss Marketing

Ovum analysts| December 16, 2013

The social messaging market is rapidly evolving and expanding as messaging players begin to amass hundreds of millions of users. In 2014 we will see further acceleration in user growth, together with a widening in the scope of social messaging services.

More interestingly, in 2014 Ovum expects to see social messaging players challenging the status quo of mobile social networking and media and creating a paradigm shift in social media that will impact several OTT giants.

According to Ovums latest Social Messaging 2014 Trends to Watch report, services such as Line and WhatsApp are mobile first services and are changing the way the consumer interacts with social media be it messaging, voice, games or utilities and widening the possibilities of the type of social services that can be accessed on mobile.

Social messaging 2014 trends-to-watch:

Social media as an industry is undergoing a major transition, one of the key drivers of which is the rapid proliferation of social messaging services. Social messaging apps are mobile centric services, are intuitive and viral in growth, have the ability to reach a wider audience. As new services get added on to messaging apps, we can expect these services to evolve into mobile media platforms with large user bases.

Go here to read the rest:
Social messaging trends to watch in 2014