Mediaboss Marketing

London, UK (PRWEB) March 25, 2015

The surging prevalence of internet use and pervasive uptake of smartphones have fuelled social media growth, with over 50% of the worlds online population being currently engaged in social networking. Insurance companies are making use of social media platforms exhaustively to communicate with clients and promote a diversity of their services and products.

Insurers the globe over are increasingly exploiting social networking services as part of sales and marketing, product development, underwriting, claims management and customer services; however, image and brand building as well as marketing are the key focus areas.

Companies will likely invest heavily in social media technologies and services to gauge the publics perception of their products and brands. Insurers and distributors across the developed world as well as emerging regions will have to focus on shaping their online presence and elaborating strategies to take advantage of social media.

New market research report Insight Report: Insurers' Engagement with Social Media developed by Timetric is now available MarketPublishers.com.

Report Details:

Title: Insight Report: Insurers' Engagement with Social Media Published: March, 2015 Pages: 38 Price: US$ 3,800.00 https://marketpublishers.com/report/business-finance/general_insurance/insight-report-insurers-engagement-with-social-media.html

The report offers an in-depth analysis of insurers effectiveness in capitalising on the advantages of social media across the different insurance business functions. The study discusses in detail how the insurance companies across various markets utilise social media platforms across different business functions comprising product development, marketing and sales, claims management, underwriting, and customer care. An insightful discussion of the major issues and challenges insurance firms are facing to successfully implement social media strategies is provided in the research report.

Reasons to Buy:

More new studies by the publisher can be found at Timetric page.

Read more:
Social Media Role in Global Insurance Industry Examined by Timetric in New Market Research Report Published at ...