Mediaboss Marketing

Stuart Elliott Advertising column; social media like Facebook, Instagram and Twitter are shifting way some brands use events as promotions; notes Oscar Mayer, owned by Kraft Foods Group, will host event for hot dog-shaped vehicles that has been heavily promoted on sites. MORE

Rewriting of Japan's rigid election laws has brought about sea change in electioneering customs, allowing candidates to use Internet and social media for campaigning; governing Liberal Democratic Party has emerged as unlikely front-runner in social media game. MORE

Social media users have faced jail time after the Secret Service saw their threats to Pres Obama on Twitter or Facebook; Jarvis Britton of Birmingham, Ala, sent out a series of Twitter messages that he later described as 'stupid' jokes; he is spending a year in federal prison. MORE

A project called theSEXword seeks to harness social media to educate gay and bisexual men about the risks of contracting H.I.V. and AIDS. MORE

Photos, once slices of a moment in the past sunsets, cappuccinos, the family vacation are fast becoming an entirely new type of dialogue. MORE

Online reality and its offline counterpart can blur through Facebook and dating Web sites, helping to mix and distort memories. MORE

Snapchat, photo-sharing app that automatically delete snapshots once they are viewed, rolls out SnapKidz aimed at children under 13; app allows saving and captioning pictures but prohibits sending or receiving them. MORE

Supreme Court's annual rulings remain stubbornly opaque until they are handed out on paper, making court a conspicuous holdout in era of swirling social media and prominent leaks; tradition is particularly notable in current term as people across country await rulings on major cases with huge implications. MORE

Op-Ed article by Tom Standage, digital editor of The Economist, notes way in which concerns about social networking today mirror concerns about coffeehouses in England in the late 1600s; contends lesson of coffeehouses is that modern fears about dangers of social networking are overdone. MORE

Gray Matter column by Henry Kautz, chairman of computer science department at Hajim School of Engineering and Applied Sciences at University of Rochester, describes his research analyzing Twitter postings from millions of users in New York City to develop system to monitor food-poisoning outbreaks at restaurants; contends social-media-based systems have potential to greatly complement traditional data-collection methods, producing more comprehensive model for public health policy. MORE

Facebook introduces short-video service, part of Instagram, that allows users to record and edit as much as 15 seconds of video, enhance it with image filters and post it immediately; move follows immense popularity of similar Twitter service called Vine, and underscores how video has become increasingly crucial to social media sites. MORE

Information from social media, credit card histories and Web habits helps marketers create advertisements that are increasingly personalized and nuanced. MORE

LinkedIns Influencers program, which consists of people in leadership positions posting about their lives and careers, has transformed viewer engagement on the business professional social media site; visitors viewed 63 percent more pages in first-quarter 2013 than they did in year-ago quarter. MORE

News analysis; feedback loop of positive reinforcement that can be found on social media sites may be the most addictive aspect of social media, and could be impetus for users to act out online, for better or for worse. MORE

The Federal Trade Commission wants to better distinguish the blurred line between celebrity endorsements and mere appreciation. MORE

Op-Ed article by author Jonathan Safran Foer considers way in which technology hinders emotional communication between people, even as it makes it easier to communicate electronically. MORE

Staff at Saguaro National Park in Arizona say there is reason to believe that spike in vandalism and graffiti on public lands coincides with the rise of social media; vandals, who are even defacing majestic saguaro cactuses, are posting pictures of damage they have wrought on Facebook and other social media sites; unprecedented level and nature of vandalism is unnerving park officials across Western states. MORE

Students and chaperones from Orthodox Jewish school in Brooklyn are ordered off AirTran's flight to Atlanta for refusing to shut off their cellphones; students send messages via Twitter to news organizations, saying they had done nothing wrong, with some suggesting crew acted out of anti-Semitism; students are split up and given seats on other flights. MORE

Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising; Facebook, Twitter and others are wrestling with questions of free speech while simultaneously trying to create a safe space for advertisers they attract. MORE

Profile of Rachel Sklar, a media personality whose enthusiasm for promoting women in the technology industry has both fans and critics; Sklar is founder of TheLi.st, an e-mail listserv and Web community that helps women in tech help one another. MORE

The Kickstarter co-founder Perry Chen understands how communities can fuel creativity. The artist Theaster Gates knows how creativity can invigorate a community. What happens when they put their heads together? MORE

Yahoo's $1.1 billion proposed acquisition of Tumblr is huge coup for start-up's young founder David Karp and splashy move by Yahoo chief Marissa Mayer to shake up her company; heralds larger shift in social media, as new services move beyond the Facebook approach, with tools to create new content instead of just sharing it. MORE

Board of Yahoo, faded Web pioneer, agrees to buy popular blogging service Tumblr for about $1.1 billion in cash; Yahoo's move, which will be the largest acquisition of a social networking company in years, aims to make up for missing out on the growth of social media and mobile devices. MORE

Chuck Klosterman The Ethicist column answers questions about the Hippocratic oath and using personal social media accounts for professional purposes. MORE

Major advertisers, including Ford Motor, General Motors, Hyundai Motor, Reebok and PepsiCo, are forced to apologize to consumers who objected to offensive ads primarily on social media that hinged on subjects like race, rape and suicide; public outcry shows that attempts by companies to be edgy and be noticed often go too far. MORE

Parents access social media in an attempt to keep their children safe, but many find out things about their children they would rather not know. MORE

Internet can give the illusion of personal freedom, when in fact the objective often becomes to follow the crowd, on Web sites like Yelp, to avoid criticism. MORE

Beauty-focused social networks are place for amateurs and professionals alike to see which products and new and popular, and to post reviews of their own. MORE

Andrea Benitez, privileged young woman in Mexico, becomes target of broad and swift social media campaign after she calls in inspectors who work for her father's consumer protection agency to shut down Mexico City restaurant Maximo Bistrot because it refused to give her table she wanted; incident has led to president's office announcing formal investigation into allegations of abuse of power. MORE

The e-commerce giant Alibaba agreed on Monday to pay $586 million for an 18 percent stake in the Sina Corporations Weibo, the most popular of Chinas microblogging services. MORE

Commodity Futures Trading Commission plans to hold public meeting in Washington with dozens of high-frequency traders to discuss whether there should be additional safeguards to protect against effects of social media; move comes after fake twitter post caused a market crash. MORE

This earnings season, some prominent companies are taking advantage of the S.E.C.s new rules that allow the use of social media to disclose financial information, though others are proceeding slowly. MORE

News analysis; Boston Marathon bombings are America's first fully interactive national tragedy of social media age, with online postings by suspects Tamerlan and Dzhokhar Tsarnaev providing rich vein of material to mine and sift; their messages and posts offer reminders of complexities of online identity, and the ways in which people's personalities, interests and preoccupations can be distorted or magnified on the Web. MORE

Maureen Dowd Op-Ed column relays conversation she had with author James Gleick, who published article in New York magazine about how Boston Marathon bombings exposed pitfalls of having enormous amounts of information--and misinformation--at one's disposal due to social media and the Internet. MORE

David Carr The Media Equation column maintains decline in CNN's viewership during big news events like the Boston Marathon bombings has been largely self-inflicted; cites serious errors made while trying to fill 24-hour news cycle; notes rise of social media as news alternative has also been factor. MORE

Comedy Central will host five-day, all-star comedy festival entirely through Twitter's Vine video-sharing service; partnership highlights Twitter's increasingly video-rich content and Comedy Central's evolution from cable channel to cross-platform media company. MORE

Tool Kit column observes that scrubbing one's profile from a social networking site is not easy; as more users make the site look better to advertisers; presents some tools to make the break. MORE

Groundswell of protests that has apparently forced Reebok to drop rapper Rick Ross as spokesman has focused attention on feminist group UltraViolet, which harnessed social media in campaign against Ross after he rapped about drugging a woman and having sex with her without her knowledge. MORE

Actress Anne Hathaway, despite all her success, has become one of most hated celebrities on social media; some speculate this is due to fact that she appears to be too perfect to be likable. MORE

Adults in Torrington, Conn, who would like their town to be known for its middle-class values, are aghast at social network postings from local teens siding with defendants in statutory rape case, and publicly condemning their young accusers. MORE

Facebook is expected to introduce Facebook-centric phone powered by Google's Android system that is intended to help increase its profit overseas; moderately priced phone has new search tool that encourages users to use their Facebook friend network, and news feed remade for mobile devices. MORE

The Securities and Exchange Commission cleared companies use of Facebook and Twitter for announcements, following an investigation into a social media post by Netflixs chief. MORE

Stuart Elliott Advertising column notes New York City is regaining its appeal as top location in the advertising business as marketers increasingly seek agencies that are proficient in social media. MORE

New generation of etiquette gurus, good-manner bloggers and self-appointed YouTube arbiters is rising through social media to help members of Generation Y navigate tricky tech-age social situations, like online invitations and dating, as well as actual face-to-face contact in the offline world. MORE

Facebook will introduce a special version of Googles Android software system next week that is modified to put the social network front and center on a smartphone. MORE

New York Police Department issues strict guidelines for use of social media in an effort to avoid troublesome postings by its officers; department members have been ordered to comb through their personal profiles on Facebook, Twitter and other Web sites to ensure they are in line with updated rules. MORE

Stuart Elliott Advertising column on division of McCann Erickson New York that specializes in social media, and will stress interactions with consumers. MORE

Stuart Elliott Advertising column notes that social media language has become increasingly common in ads, signaling that advertisers feel confident they will not be misunderstood by large audiences. MORE

Several specialized photo-sharing applications allow wedding guests to take and share their photographs of the event. MORE

Sexual assault charges against Torrington High School athletes Edgar A Gonzalez and Joan M Toribio prompts people to draw online comparisons to Steubenville, Ohio, rape case, which gained national attention via social media and revealed bullying toward the victim from students and others who displayed concern for the town's football program. MORE

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Social Media News - The New York Times