Mediaboss Marketing

We are in the social networking age and social media platforms are all around us. They are playing an important role in human life from both personal and professional perspectives. Some businesses or influencers are nailing it with social media marketing without paying a penny, but for some social media marketing is digging a hole in their pockets.

If you are tired of shelling out your hard-earned cash for paid social media strategies, then It may seem like a challenge, but in this era of social media freedom, its not a challenge. Some proven organic social media strategies are better than the paid ones and wont cost you a dime.

India, in particular, has seen some great examples of brands that have successfully leveraged organic marketing to increase their reach and impact on social media. For instance, the Mumbai-based food brand, Swiggy, became a household name by using social media to engage with its customers and create viral content that resonated with its audience.

Almost five years ago, Gary Vaynerchuk, a serial entrepreneur said that brands will eventually wake up and realize that they shouldve invested more in social media. In an interview with Inc. magazine in 2018, Vaynerchuk was discussing the importance of social media for brands.

Now, If you look around, all of the brands are digging deeper to win on the social media battleground. However, not every brand is doing awesome.

Personify The Brand

If your brand is still looking like a company online that is trying to sell its products via different channels, then you need to work on social media strategies. Personify your brand, and develop a character for it as it has feelings, emotions, and stories like a real human being. The more it is human, the more people will find it relevant.

Taking the example of Red Bull here. Red Bull has a Daredevil personality that showcases the outrageous personality and makes its customers feel more adventurous and energetic.

Engage Yourself

The biggest lie of digital marketing is that you need to engage your customers. However, things have changed now. These days there is information overload on the internet. Customers or prospects will not engage with the content if you are not engaging yourself. By your engagement, we mean that you need to speak the customers language. Let the customers feel that a brand is talking about its style. So the more you engage yourself in social media posts, the more customers will respond, resulting in higher reach and retention.

Make Mistakes

There is only one way to achieve rapid organic social media growth other than to make mistakes. A lot of brands have leveraged this organic social media marketing strategy. In this case, as a brand, you have to make a mistake online in your content, and you will get a huge response.

The most important thing in this strategy is to make sure that brand posting mistakes dont harm anyone through any means. Trying this social media marketing hack is risky because it can also get you some negative responses from netizens. Always be conscious of the deliberate mistake you will make to win peoples hearts.

Use Humor

Does your brands social media handle sound boring? Keep in mind people dont like boredom. Humor is a tool you should always have in your hand when posting anything on the internet.

Create and share posts about topics that have yet to be discussed online. Try to share hidden stories of the brand, employees, and even the failures the brand management team faces.

Deal With Crisis Communication

Many brands have run away when their followers throw stigma on them through their bad comments or posts. This situation is very crucial to deal with in social media marketing. Most brands dont have a crisis communication strategy and delete the negative comments or remove the associated persons/accounts from their follower list. However, some brands have crisis communication strategies and enough wisdom to deal with them positively.

Brands like KFC have the potential to turn such situations of crisis communications into an opportunity for organic social media growth.

Bottom Line

We all know that posting regularly on social media, relevant content, posting during peak hours, and resharing bring organic social media growth. Following all these social media practices is good, but to be ahead of the competition, you need something beyond the ordinary. The tips mentioned above are less-discussed but very effective. Most of the top brands are using these strategies and gaining followers and sales through their social media handles.

Views expressed above are the author's own.

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Social media growth without spending is no more a challenge - Times of India