Mediaboss Marketing

Wireless operator Smart Communications is giving its subscribers nationwide free mobile access to social networking apps and sites through a new service called PowerApp.

By installing PowerApp on their phones, users can get free access to the app and mobile sites of Facebook, Twitter, Foursquare, Google Plus, LinkedIn, Path, and Waze until January 15, 2014.

The service is initially available to prepaid and postpaid Smart and Talk N Text users in the Philippines.

PowerApp is touted as the worlds first mobile Internet storefront which gives users the ability to access their favorite mobile apps and sites without the need for a WiFi connection.

A number of smartphone users today only use their smartphones for calling or texting, or wait till they reach their homes or offices to connect to the Internet. Through PowerApp and its affordable Internet bundles, subscribers can confidently keep posting, liking, or tweeting everywhere they go without the need for a WiFi connection, said Michele Curran, data and international services head at Smart.

To activate the free unlimited access to social apps and websites, subscribers have to download Smarts PowerApp via Google Play or and register for the Free Social Package, originally priced at P20 for one day (Social20) or P10 for 3 hours (Social10).

iOS and feature phone users can also text FREE SOCIAL to 5555 (for Smart Prepaid, Postpaid, Infinity and Talk N Text) 9990 (for Smart Freedom Plan subscribers) or 7577 (for Smart Postpaid All-In users) to avail of the promotion.

With PowerApp, users can continuously enjoy these 7 social networking apps and services absolutely free. PowerApp provides free and unlimited notifications so users can continue to receive updates from background apps without having to incur additional data charges, Curran explained.

By installing PowerApp on their phones, subscribers can use the mobile apps with no hidden charges as they are notified every time they access a site or app that is outside their current package subscription.

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Smart’s ‘PowerApp’ gives free access to 7 social apps this Xmas