Mediaboss Marketing

Summary: It is often difficult to regain trust and improve perception after a social networking site has angered its users. We look at six companies that have made decisions which have stained their brand image.

By Eileen Brown for Social Business | February 7, 2014 -- 16:07 GMT (08:07 PST)

Social networking sites often make decisions which make perfect sense for the company and comply with its policies and guidelines. However, users have different views and take to social media to strongly voice their disapproval.

Almost all of the social media companies have been criticised for their gaffes and blatant errors of judgement. Take a look at this collection of stains that social companies have had to overcome to restore their credibility.

Image: DIY Life

Topic: Social Enterprise

Eileen Brown is a social media consultant and advisor who has been working with collaborative technologies for over 20 years.

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Six clicks: Social sites and their image stains