Mediaboss Marketing

Donald Trump has been in talks with no-name app vendors as he contemplates partnering with an existing platform to create his own social media network, according to sources familiar with the private discussions.

Driving the news: Among the social networking apps the former president and his digital adviser Dan Scavino have homed in on is a relatively unknown platform called FreeSpace, these sources told Axios.

Between the lines: It seems surprising that "FreeSpace" caught Trump's attention. It employs touchy-feely positivity language that's the polar opposite of the incendiary and divisive social media persona he cultivated before he was banned from Twitter and Facebook following the Jan. 6 Capitol attack.

FreeSpace is affiliated with Skylab Apps, a platform for building communities for coaches, trainers, etc., to help connect directly with people. The FreeSpace app bills itself as a "social fusion for free-thinkers, athletes and entrepreneurs."

By the numbers: FreeSpace is relatively new and doesn't seem to have many users, so far. The app launched in both the Apple App Store and Google Play Store on Feb. 1.

What they're saying: When asked for comment, Magolnick said, "At this time I have no info to share."

More here:
Scoop: Trump in talks with upstart apps about new social network - Axios