Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/978r62/u_s_consumers_and) has announced the addition of the "U.S. Consumers and Social Media: Revisiting Banking's Social Influence" report to their offering.

Social networking is developing faster than any other communication medium before it. What was once primarily a medium for students to share personal information has become much more. People of all ages are creating social accounts for countless uses and are also using social networks to interact directly with businesses.

The commercial aspects of social networks are becoming ingrained into society. Television advertisements direct viewers to the advertiser's Facebook page, rather than a website. Billboards promote Twitter handles more prominently than telephone numbers. Social networks provide an interactive connection with consumers with which few other media can compete. Businesses have learned this lesson and are taking advantage of the new medium.

Mercator Advisory Group's new report, U.S. Consumers and Social Media: Revisiting Banking's Social Influence, based on a CustomerMonitor survey, reflects on the status of social networking in the United States as well as the progress financial institutions have made during the last year in utilizing social media to their advantage.

Highlights:

- Statistics on the percentage of people using specific social networks, the demographics most attracted to which networks, and a profile of the average social networker

- Investigation into the percentage of financial institution customers who are aware of whether or not their primary financial institution is present on various forms of social media, and whether those who are aware have interacted with their FI via social networking

- Breakdown of the reasons that convinced consumers who interact with their FI on social media do so, with a particular focus on the value of use of social networks for customer service

Companies Mentioned:

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Research and Markets: U.S. Consumers and Social Media: Revisiting Banking's Social Influence