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SOCIAL networking sites Facebook and Twitter should introduce warnings over the drinking game Neknominate, councils in England and Wales have said.

The game, which involves people filming themselves downing alcohol and then nominating someone else to continue, has been linked to several deaths.

The BBC reports that the Local Government Association (LGA) labelled Neknominate a "totally irresponsible craze".

It said social media companies have a responsibility to show health warnings.

Earlier this month teenagers taking part in the craze sparked a police and fire service response in Bristol after climbing over railings onto the banks of the river Avon.

Officers were called after a member of the public spotted two girls he believed to be aged 15 or 16 climbing over railings next to the A4 Portway between the Clifton Suspension Bridge and Sea Mills shortly before 4pm on February 7.

The caller feared they could get stuck in the mud or swept away by the river.

Police and firefighters were called out, with Avon Fire and Rescue Service mobilising two fire engines and the swift water rescue team and boat, based in Bedminster.

Police reached the scene first and found that the teenagers were attempting to film a stunt for the online drinking game, which started in Australia but has spread across the UK via social media.

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RachelGardner published Councils urge social networks to introduce Neknominate warnings