Mediaboss Marketing

By Callum Borchers, Globe Correspondent

President Obama expanded his social networking repertoire Tuesday by joining Pinterest, the scrapbook-style website where users can pin messages, photographs and videos to virtual boards.

So far, the president has eight boards, or categories of pins. One, called Just the facts, includes three pins promoting Obamas signature health care law, whose constitutionality was debated in oral arguments before the Supreme Court this week.

But most of Obamas new Pinterest boards, managed by his campaign staff, are devoted to lighter fare: Obama-inspired recipes and Pet Lovers for Obama.

A majority of Pinterest users are young and female, a demographic the Obama campaign began targeting more heavily this month. Four years ago, Obama earned 56 percent of the female vote.

During the 2008 election and since, Obama has embraced social media as a way to connect with voters. He has more than 13 million Twitter followers and almost 26 million Facebook likes. The Obama campaign used Twitter to announce that the president had joined Pinterest.

By 4 p.m. Wednesday, he had more than 7,000 followers.

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President Obama joins Pinterest, the social networking website popular among young women