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Social media is the ravel of the moment and, by all indications so far, it would be so for a while. In these new days of social networking, many find it even more comfortable to send a Facebook invite, follow you on Twitter or ask for your BlackBerry pin than ask for your mobile number. A funny trend, right? Welcome to the new world my friend!

For every trend in the society, one can induce some applicability to every area of life. I know many have written and talked about social media marketing in all its form but little is said of how social media can be applicable to the job search process. From my point of view, as a recruiter, any job seeker that has a mind to win in the talent war must take his/her job search seriously because job searching is a job in itself!

Traditional methods of job searching are gradually fading off with the emergence of new methods web 2.0, social media. The Internet age has brought with it online recruitment and now social media age births social media recruitment or social recruiting. This is the age where job seekers need to embrace the job hunting side of social media and learn how to harness them to their benefit. This article would explore a major factors that would help job seekers standing out in the social media age of job searching.

Build a personal brand that is attractive to employers About four years ago, I took a conscious decision to take charge of my personal brand both offline and online. And I have kept to just that ever since.

According to Wikipedia, personal branding is, for some people, a description of the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from self-packaging.

Tom Peters confirmed the concept of a personal brand, when he wrote a post titled The brand called You for fastcompany.com in August 1997. He went ahead to posit that big companies understand the importance of brands. Today, in the age of the Individual, you have to be your own brand.

We live in a brand new world of perception! You decide what others and, especially, what Google would say about you. How you are perceived as an individual goes to affect your career as well as the type of job you get. In this new world, employers/jobs are looking for personal brands instead of you looking for jobs. Hence, the need to take a conscious effort of taking charge of your personal brand, so as to attract employers.

In order for you to take charge of your personal brand (both offline and online), take note of the following useful tips:

Decide ahead, how your personal brand would be perceived

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Personal branding on social media