Mediaboss Marketing

Keynote Systems, the expert in Internet and mobile cloud monitoring, monitors the top 10 UK social networking sites on a monthly basis and analyses how these sites perform compared to their competitors. By Robert Castley.

The social networking sites continued to perform well in November, with an average load time of 3.15 seconds and the top five sites averaging at 1.36 seconds an impressive response time. That said, only two of the social media websites took under a second and a half to load Facebook and LinkedIn, compared to four last month when Wayn and twitter also had load times of less than 1.5 seconds. You Tube UK also made an impressive jump this month to third place, from fifth place in October.

In terms of availability the chances of a website loading correctly when visited seven of the nine websites monitored had a higher than 99 percent success rate, compared to only six out of nine in October.

Particularly noteworthy this month was Facebook which featured at the top of the table for both its response time of 0.81 seconds, and availability, with a success rate of 99.92 percent. In November, Facebook has proven its ability to perform on both speed and reliability.

As social media becomes the go-to communication platform, its degree of influence on the online landscape is increasing. Now, not only users rely on the speediness and reliability of the social networks, but also many businesses, as social commerce is showing strong signs of growth.

About the author:

Robert Castley has been a solutions consultant at internet testing and monitoring specialist Keynote, for over three years. Prior to working at Keynote, Robert worked as a Professional Services Consultant at a document management company, Macro 4, where he worked on developing custom web interfaces. He regularly engages with customers and has an in-depth technical knowledge in web development. One of his proudest achievements is developing one of the worlds most popular Open Source Content Management Systems to the masses Mambo, which now lives on as Joomla!

Robert is an authoritative spokesperson on web performance and regularly participates in industry events on the topic. Robert is passionate about the need to provide the optimum experience for internet users, irrelevant of the device they are using. He advocates a three screen approach that provides a consistent experience whether a website is being accessed via mobile, tablet or desktop computer.

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Performance of social networking sites – Index from Keynote Systems for November 2012