(PDF) Social Networks and Social Networking
networking via these devices. Examples of such
mobile social software (MoSoSo) services include
Dodgeball (www.dodgeball.com), which connects
people to their friends on the basis of physical
proximity, and Morca (www.common.net), which
helps people discover common interests from
each others profiles, indexed by their email
addresses. Jones and Grandhis framework begins
to address the complexities inherent in making
judgments about our availability by bringing
into focus the fact that desire for contact is mod-
erated by who is contacting us and where we are
at the time.
C
entral to SNA is the interplay between the
activities of nodes and the dynamics of the
networks theyre part of. The Internet has made
us aware of peoples desires and abilities to net-
work socially beyond the confines of geographi-
cal proximity.
The articles in this special issue attempt to
honor the actions of the nodes (the individuals)
while keeping in mind the bigger picture of col-
lective behavioral patterns. Although the tools
described here are all intended for individuals,
each article highlights how new technologies and
technical competencies will further push our
understanding of human social-networking dri-
ves and desires. Specifically, socially adaptive
location-aware technologies, large-screen dis-
plays, and visualization methods for quickly rep-
resenting group dynamics and socio- (rather than
bio-) feedback will surely highlight even more
about how people establish, manage, and main-
tain their social networks in mediated and face-
to-face communication situations and, for that
matter, manage their identities and relationships
as there are more and more ways to connect and
be connected to.
Although we cant do full justice to the theme
topic in terms of sociological analysis, communi-
cation-tool development, personal experience, or
business analysis and applications, we hope this
special issue proves provocative.
References
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Sage Publications, 1991.
2. M. Granovetter, The Strength of Weak Ties, Am. J. Soci-
ology, vol. 78, no. 6, May 1973, pp. 13601380.
3. M. Granovetter, Getting a Job. A Study of Contacts and
Careers, Harvard Univ. Press, 1974.
4. B. Wellman and M. Gulia, Virtual Communities as Com-
munities: Net Surfers Dont Ride Alone, Networks in the
Global Village: Life in Contemporary Communities, B. Well-
man, ed., Westview, 1999, pp. 331366.
5. H. Rheingold, The Virtual Community: Homesteading on
the Electronic Frontier, Addison-Wesley, 1993.
6. L. Cherny, Conversation and Community: Discourse in a
Virtual World, CSLI Publications, 1999.
7. E.F. Churchill and S. Bly, Virtual Environments at Work:
Ongoing Use of MUDs in the Workplace, Proc. Intl Joint
Conf. Work Activities Coordination and Collaboration, ACM
Press, 1999, pp. 99108.
8. R.E. Kraut, B. Butler, and J. Cummings, The Quality of
Social Ties Online, Comm. ACM, vol. 45, no. 7, 2002, pp.
103108.
9. K. Hampton and B. Wellman, Neighboring in Netville:
How the Internet Supports Community and Social Capital
in a Wired Suburb, City and Community, vol. 2, no. 4,
2003, pp. 277311.
10. J. Sunden, Material Virtualities: Approaching Online Tex-
tual Embodiment, Peter Lang Publishing, 2003.
11. M. Castells, The Rise of the Network Society The Infor-
mation Age: Economy, Society and Culture, vol. 1, Black-
well, 1996.
12. M. Castells, The Internet Galaxy: Reections on the Inter-
net, Business, and Society, Oxford Univ. Press, 2001.
13. R. Cross, N. Nohria, and A. Parker, Six Myths about Infor-
mal Networks and How To Overcome Them, Sloan Man-
agement Rev., vol. 43, no. 3, 2002, pp. 6775.
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gic Collaboration, Calif. Management Rev., vol. 44, no. 2,
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Elizabeth F. Churchill is a research scientist at Palo Alto
Research Center (PARC). Originally a psychologist by train-
ing, her research interests center on designing and evalu-
ating technologies, tools, and smart environments to
facilitate content sharing and communication. Churchill
has a PhD in cognitive science from the University of Cam-
bridge. She has authored numerous publications and
coedited several books concerned with peoples interactions
in physical and digital spaces. Contact her at churchill@
acm.org.
Christine A. Halverson is a research staff member at IBM. Her
interests include aspects of social interaction, whether in
complex work places, online communities, or daily life.
Halverson has a PhD in cognitive science from the Univer-
sity of California, San Diego. She is coeditor of
Resources, Co-Evolution, and Artifacts: Theory in CSCW
Excerpt from:
(PDF) Social Networks and Social Networking
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