Mediaboss Marketing

CALL it an addiction or a disease but theres no denying that the world loves social media. And we, in particular, just cant get enough of it. So much so that by the end of last year, there were 13 million Facebook users in the country alone. Thats nearly half our population.

Ever found yourself waking up early in the morning to check your Facebook or Twitter feeds? Youre not alone.

Why does social media appeal to us so much? Is it because its the most efficient way to stay connected? If so, are we engaged in it for friendship or shared interests?

It is probably a combination of both. Joota our answer to the plethora of social media offerings wants to distinguish itself by offering one function that doesnt get enough attention: Shared interest.

Playing on the word juta (Malay for million), the social networking platform was created to filter and make sense of information shared on social media.

I followed someone on social media because he posted contents that catered to my interest. Not everyone posts things about their breakfast or where they are driving to, which doesnt necessarily intrigue everyone, says Joot Ventures chief operating officer Ashran Ghazi, who is also the co-founder.

Theres just too much noise in social media today, an abundance of information that streams through our daily feeds regardless of importance, making it hard to find what matters. And many share the same feeling.

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Joota is all about content linking. The focus isnt about connecting people for the sake of connecting but rather shared interest, says Ashran.

Joot or jooting, according to Ashran, and fellow co-founder and product manager Lilyana Abdul Latiff, is akin to selecting content to share and bookmarking it in the form of cards.

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