Mediaboss Marketing

SAN DIEGO, March 29, 2012 /PRNewswire/ --The second annual survey on "Use of Social Media and Mobile by Healthcare Professionals" released today by AMN Healthcare, (NYSE: AHS - News) the nation's innovator in workforce solutions, shows significant increase from the prior year's results in use of social media by job-seeking healthcare professionals. According to the results of the 2011 survey, physicians, nurses, allied health professionals and pharmacists are networking with colleagues, tracking down job leads and applying for new positions at a significantly higher rate year-over-year.

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The social and mobile media survey provides healthcare employers and leaders a snapshot of how clinicians have increased their use of social media and mobile devices for networking, job hunting and other career development activities.

As healthcare professionals continue to migrate to the larger social networking sites, opportunity exists for employers to move into social recruiting and sourcing of physicians, nurses, allied health professionals and pharmacists. Job candidates spent more time on social media sites and/or on mobile devices in 2011 and reported an increase in securing interviews, job offers and positions through the use of mobile job alerts.

Susan Salka, AMN's president and chief executive officer, said, "We are not surprised that healthcare professionals continue to adopt social media as a mainstream method for job searching. Our innovative social and mobile methods have been successful in connecting job seekers to opportunities. We plan to continue reporting on significant changes and new, innovative opportunities affecting healthcare professionals and their careers."

AMN Healthcare recently launched the NurseJobs iPhone mobile application, which provides access to thousands of permanent, per diem and travel nurse jobs for registered nurses, nurse practitioners and CRNAs. The NurseJobs application follows the launch of the MHA physician job iPhone application, which launched in mid-2011.

Key Social Media Survey Findings

Industry leaders should continue to monitor the effectiveness of various social media networks and related applications as they develop future plans for recruiting, advertising and general communications. To obtain your complimentary copy of the social media and mobile survey results, visit the AMN Healthcare Web site.

About AMN Healthcare

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New Social Media Study: Significant Increase in Use of Social Media for Job Searching, Networking by Healthcare ...