Mediaboss Marketing

London (PRWEB UK) 30 March 2014

The utility industry presents a complex business environment with some very specific challenges that only serve to highlight the need for utilities to improve customer experience and brand loyalty. Examples include disruptions to power/water supply caused by adverse weather conditions, and regulatory demands such as EU mandated smart meter installation in 80% of consumers homes by 2020 and Ofgems recent tariff cap announcement to improve price transparency. Furthermore, consumers now use digital media channels to communicate. The abundance of information readily available via the internet allows them to compare and switch suppliers easily and to provide instant feedback on customer service practices. It is therefore essential that utility companies fully understand this medium as it is where brand reputation can be made or broken.

SMis 3rd annual Social Media in the Utilities Sector conference will provide the ideal platform for discussion on how this digital channel can benefit customer relations, recruitment strategies and improve brand reputation which ultimately has an impact on commercial success. The two-day conference programme will feature an array of case studies from global Utility companies who have already implemented their own strategies. These include UK Power Networks, Affinity Water, Northern Powergrid, Jamaica Public Service Company Limited, Vitens, and Electricity North West among others.

Event Highlights:

Speaker Panel includes:

To view the full speaker line-up and conference programme, visit http://www.smi-online.co.uk/2014media-utilities19.asp.

Plus, don't miss the pre-conference workshop on: Growing your Sphere of Influence Online | Led by Heleana Quartey, Head of Digital UK, Lewis PR | 1st April 2014, London, UK

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Network with over 20 Utility Companies confirmed to attend Social Media in the Utilities Sector | 2nd - 3rd April 2014 ...