Mediaboss Marketing

New Delhi, Dec 25:

As social media has emerged as a key communications tool, the External Affairs Ministry has come on the top among various ministries and government departments in terms of its presence on digital platforms like Facebook, Twitter, YouTube and Google+.

On the micro-blogging site Twitter, Indian Diplomacy with its @IndianDiplomacy handle (the official account of Indias Public Diplomacy, Ministry of External Affairs) has as many as 2.76 lakh followers larger than any other ministry.

The other Twitter handle @MEAIndia, run by the ministrys official spokesperson Syed Akbaruddin, has 1.98 lakh followers. Another handle related to this ministry, @CPVIndia (for consular, passport and visa issues), has close to 3,500 followers.

On the worlds largest social networking platform Facebook, External Affairs Ministrys official page has the maximum number of likes (6.82 lakh) among all the ministries.

The official YouTube channel of Indian Diplomacy has 16,500 subscribers and has clocked in 4.2 million view. The MEAIndia YouTube channel also has 6,100 subscribers and about 5.5 lakh views so far.

Modi on Social Media

However, Prime Minister Narendra Modi is way above all the ministries in terms of Facebook likes. On Twitter also, Prime Ministers Office has much larger number of followers.

As on December 22, Modi had 2.62 crore Facebook likes while his Twitter @narendramodi has 89.3 lakh followers. The official handle of the Prime Ministers Office @PMOIndia is followed by was followed by over 41 lakh people on Twitter.

According to the officials, the External Affairs Ministry has created a significant presence on social media and digital platforms and the focus is to keep pace with the ever changing digital technology and evolve its communication and engagement strategy, accordingly.

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MEA tops charts among other ministries in social media presence