Mediaboss Marketing

NEW YORK - Okay, admit it. We're all crazy about our dogs.

We watch them on YouTube and post their pictures on Facebook.

But now it's time for dogs to have a social network of their own. At least that's what the brains behind a New York startup think.

Take, for example, a dog named Bandit.

"He had plenty of friends back in San Francisco," his owner Anthony McGee says. "But now it's time for him to meet new friends in New York."

So McGee used the startup site MatchPuppy.com to find puppy playdates, a clear indication that social networking has indeed gone to the dogs.

Site founder Michael Chiang says the original business plan was to help with 'puppy love,' connecting owners looking to breed their pets. But eventually the team decided "just friends" was okay too.

"We realized there was a bigger need in the market, to help dog owners kind of facilitate playdates online," Chiang says.

Matches are made by neighborhood, breed, and age. But some pet owners have the same kinds of concerns with it as with 'human' online matchmaking.

"I would be a little concerned, because I don't know the dog," said prospective puppy-dater Shameika Bloice.

The rest is here:
'Match Puppy': Social Networking Has Gone to the Dogs