Mediaboss Marketing

There is no denying social medias impact on human as well as business communications. Technology-enabled social networking is providing remarkable new ways for people to connect and forge relationships. For organisations, social media platforms offer new opportunities to engage clients and partners, build brand awareness and involve the public in interesting ways that can help extend both reach and appeal. But ill-informed or irresponsible social media usage can have severe ramifications for individuals and organisations that do not have effective social media policies in place.

The growing social

The growth and influence of online social networks is astounding. Facebook alone has racked up 1.06 billion monthly active users, 680 million mobile users and more than 50 million pages.

Twitter, the micro-blogging site, has more than 500 million total users and more than 200 million active users. These are only two out of hundreds of online communities networking people, business and interest groups.

It would be foolish for any organisation to ignore or deny the value of social media platforms as a strategic business resource. This is why companies are moving in droves to establish an online, social media presence. But many companies are only now going where their employees already are.

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Managing the risks of social media