Mediaboss Marketing

Lifelogging Camera: Here Comes a No Off-Button Camera for Your Social Networking Needs

Would you like to own a lens with no off-button that captures every moment of your life? Here comes a "lifelogging" camera created by Martin Kaellstroem.

When Kaellstroem was a young adult, he lost both his parents to cancer. It became a spur for him to seize the day, as a person and an entrepreneur so he created what he called lifelogging camera.

"When you lose your parents, you realise that you don't live forever. It has definitely affected me in my entrepreneurship. I can't wait until later to fulfil my dreams, I have to live my dream now," he said.

Some may see parallels with George Orwell's 1984, the Truman Show or other dystopias. But the team behind the Memoto camera insists that it doesn't breach any privacy. Rather, they see it as a way to collect memories.

"Traditionally, people only brought their camera to special events when everyone was dressed up, smiling into the camera," Kaellstroem said.

"But you don't know in advance which moments will be important in the future. Perhaps you meet your future wife or witness an accident or a crime, pictures you might want to return to."

Lifelogging, a technique for digitally gathering daily moments, is a growing phenomenon, gaining popularity with mobile applications such as Saga, which creates info graphics summarising your life through your smartphone data, and health trackers like Runkeeper and Moves.

Following the success of calling software Skype, music streaming service Spotify and video game developer Dice - all technologies with a heavy Swedish component - the next big thing could be a device logging your life in pictures.

The Memoto camera, which resembles an iPod mini, collects a stream of pictures, automatically sorted according to the GPS-location, time and light. The 'memory timeline' can be shared on social media such as Facebook or Twitter.

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Lifelogging Camera: Here Comes a No Off-Button Camera for Your Social Networking Needs