Mediaboss Marketing

Many online social networking sites, including Instagram, have become global technological phenomena, which have helped launch the careers of many local talents. Instagram has opened the door to many young talents and has enabled them to break the barriers of their own countries to reach various countries worldwide by sharing photographs of their work. Laila Al-Thamir, a student, said that she takes shots of her daily life activities especially her hobbies, whether cooking or embroidery, then chooses a photo to share on her Instagram account. Many of my friends and acquaintances like my photos and many colleagues call to ask for a certain dishs recipe from the ones I shared on Instagram, she said. Meanwhile,Norah Al-Saleh, a student, pointed out that photography is a hobby that is no longer expensive and has become accessible to many due to the technical developments in devices. She said, I still remember the days when I used to ask my father to take my film rolls to the studio to print the photos, it used to take several hours or a day to pick the photos up and pay for them. Al-Saleh said that cameras have evolved and become high-resolution devices and with the presence of social networking sites time and money are no longer wasted, as these sites offer an expedient and efficient platform to share art and ideas. She said, People can take pictures using their mobile phones at any moment, and share their shots immediately. Naeema Al-Yousif, an employee, highlighted that Instagram is a beautiful phenomenon that highlights womens productivity and talents and creates a network of support. Agreeing with Al-Yousif, Kareema Al-Rubaia, a university student, added that the application has given men and women the opportunity and means to express their creativity. Abdullah Al-Maghluth,a specialist in digital media, said that many individuals launched their careers and received wide recognition by posting pictures of their work on Instagram. He said, Nowadays, many international newspapers dedicate a corner to publish pictures taken from social networking sites such as Twitter, Facebook and Instagram. This indicates the power of these sites in reaching the masses in an immediate, convenient and effective manner.

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Instagram helps launch careers of local talents