Mediaboss Marketing

Washington, Nov 20:

Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest social networking growth of 37.4 per cent this year, according to a new study.

India will also have the worlds largest Facebook population by 2016, according to research firm eMarketer.

India, with the highest growth this year, will increase the user numbers by 37.4 per cent, while Indonesias numbers will climb 28.7 per cent and Mexico will grow its social network user base by 21.1 per cent.

All the three countries are also high-growth areas for Facebook, the worlds largest social network, which eMarketer estimates will reach a worldwide monthly user base of 1.026 billion this year.

The US remains the single country with the largest number of Facebook users, at 146.8 million this year, and India comes in a distant second.

But with Indias large population and high expected growth rate, eMarketer believes the country will develop the largest Facebook population of any country in the world by 2016.

Since Facebook is banned in China, eMarketer assumes there are no users of the social network in the country.

Growth in the number of social network users around the world may be slowing, but it shows little signs of stopping, based on eMarketers latest forecast of internet, broadband and social network users worldwide.

This year, eMarketer estimates that 1.61 billion people will log in to social networking sites at least monthly, from any electronic device.

Visit link:
India to have world’s largest Facebook population by 2016: Study