Mediaboss Marketing

Enterprises are taking initiatives to make internal communication effective. And they are making a paradigm shift from the conventional approaches to ensure high productivity and innovation among employees.

EMPLOYEES' CHANGING BEHAVIORAL PATTERNS

There is a huge pressure on organizations to adapt to change driven by behavior of new-age employees' and shift in technology. The visible shift in behavioral patterns, enabled by major trends including IT consumerization, growth of social networking, and proliferation of mobile technologies all combined together is giving rise to the modern age communication that is faster, clearer, and action oriented.

Enterprises are realizing the importance of introducing innovative platforms enabling their workforce to communicate effectively, share ideas and best practices, exhibit their work to others, and more importantly discovering experts easily who can provide an easy solution to a difficult task that is stuck for long time!

A social platform within an enterprise which is interactive and secured can be easily be cultivated for the employees. It has evolved the way consumers interact, and enterprises want to harness that proclivity towards better communication and collaboration.

However, many enterprises view social collaboration from a different perspective. Consumers widely use public social media tools, but providing these tools to employees do not solve the communication problems. Social networking at corporate level can never be same as the consumer social media applications that are publically available as they are not equipped with features at corporate level. At work, people are motivated to get their job done as quickly and effectively as possible.

HOW ESN WORKS FOR THE ENTERPRISES

The traditional and widely used existing enterprise communication and collaboration tools are just not up to the job of supporting a collaborative and knowledge sharing culture in an organization. Email-the primary communication tool of business is overtaxed and used for many purposes were simply not designed to do work effectively. Content management systems are excellent at placing and managing content but do not facilitate the use of the content within the necessary business workflow context. Other tools such as instant messengers are single channel oriented and do not bring people together with data, content, and supporting systems. All of these tools in fact are mostly standalone and don't help build a knowledge sharing and collaborative business culture.

The rest is here:
How Enterprise Social Networks are Becoming Business Critical Applications