Mediaboss Marketing

Dublin, Ireland (PRWEB) February 21, 2014

Social networking technology has the potential to increase the productivity of knowledge workers by 20-25%. It increases communication and collaboration within a company, helping employees to share and find information, decreasing the time spent looking for answers and therefore increasing work efficiency.

Enterprise Social Networking brings the power of social technology into the workplace by creating secure online communities that allow information to be shared company-wide with ease. Enterprise Social Networking may be of great benefit to both SMBs and larger enterprises, but the value delivered and the reasons why are quite different.

Firstly, in all companies, the news of new customer acquisitions or project win is always important and uplifting. However, in larger companies this news can be somewhat abstract for most members of staff affecting them indirectly or not at all. This is vastly different in smaller companies where a customer acquisition or project win can have a direct impact on everyone in a very practical way. For SMBs, it could mean that teams need to be rearranged or orders need to be placed with vendors.

Secondly, large enterprises thrive on scale and tend to be driven by standard processes. Economies of scale mean that software systems can be written or configured to support the very precise requirements of the business. Smaller companies do not have the luxury of economies of scale and are less driven by standard processes. This can make them more agile than their larger rivals, but they pay the price of reduced productivity. Gaps in automation are covered by an over-reliance on phone and email messages; which can be lost or forgotten. Manually transferred data between disparate systems can lead to errors; copying data from the wrong spreadsheet and so on. The right kind of Enterprise Social Network can help automate many of these ad-hoc processes, ensuring that the right people are kept informed and that the right information can always be found.

There is tremendous scope for Enterprise Social Networking solutions to help SMBs close the productivity gap between them and their larger rivals.

Yet the majority of companies who offer social networking services, including Yammer, Jive Software and IBM Connections, only target large enterprises.

Suntico is the worlds first Enterprise Social Network that links seamlessly with SMBs Sage 50 accounting records. Suntico turns Sage 50 accounting software in the finance department into a social workplace for the whole company. Sitting as a layer on top of the accounting records, Suntico can help increase productivity and collaboration by enhancing communication between employees and makes finding and sharing information easier.

The latest release of Suntico, released earlier this month, includes a host of enhancements around account management, task management and enhanced search features, making it even easier for SMBs to utilise this valuable new social networking technology.

Free trials are available at http://suntico.com.

Read more here:
How Enterprise Social Networking Can Help Sage 50 Users to Share Information, Work Smarter and Collaborate Better