Mediaboss Marketing

New Delhi, March 30:

As political parties throng social networking platforms to woo voters, Internet giants like Google, Facebook and Twitter are looking for their slice of an estimated 500-crore digital spending pie for this Lok Sabha polls.

Out of the 814 million Indians eligible to vote in these elections, more than 200 million are estimated to have access to the Internet, including over 100 million active on various social media platforms such as Facebook and Twitter.

According to digital media experts, a bulk of about 100 million first-time voters joining the electorate for the upcoming Lok Sabha elections are very active on social networking sites and they are the main target of parties taking the social media route to reach out to their target audience.

Digital election campaigns

Estimates suggest that out of nearly 4,000-5,000 crore total advertisement and publicity budget across the parties, digital platforms may get at least 400-500 crore in the run-up to the polls.

With online campaigning emerging as a major tool for the Arvind Kejriwal-led Aam Aadmi Party (AAP) in the Delhi Assembly polls last year, social media is getting greater attention of the strategists for Lok Sabha polls as well as across parties.

According to officials at digital marketing firms being used by some leading parties, judicious use of social media could turn out to be the game changer in some urban seats.

As per studies conducted by various parties, internally and by third-party agencies hired by them, as many as 160 constituencies out of the total 543 seats are likely be influenced by social media. Parties, including smaller regional outfits, are therefore leaving no stone unturned to get that crucial online swing in their favour.

Notwithstanding traditional media outlets like on-ground political rallies and speeches, social medias word-of-mouth novelty factor is ensuring leaders are on top of the mind for online citizens.

See the article here:
Google, Facebook, Twitter eye 500-cr social media poll pie