Mediaboss Marketing

News

By Agam Shah

December 31, 2013 11:13 AM ET

IDG News Service - Editor's note: This story has been updated to clarify the survey results.

Facebook remained the most popular social networking destination among U.S. adults online, but users are also turning to other websites for their daily social fix.

Social networks are used by 73 percent of online adults in the U.S., according to a study released on Monday by the Pew Internet and American Life Project on Monday. The study was based on 1,445 adult Internet users interviewed from August 7 to Sept. 16 this year.

The full survey sample totaled 1,801 adults over age 18. The margin of error was plus or minus 2.9.

Facebook was the dominant social networking site, boasting an audience of 71 percent of online U.S. adults, growing from 67 percent late last year.

While Facebook was a universal favorite, some 42 percent of online adults used multiple social networking sites, the study said. Pinterest attracted women, Twitter and Instagram were heavily used by young adults, African Americans and city dwellers, and LinkedIn was favored by college graduates, older users and high-income households.

Usage of all Facebook alternatives grew, according to the survey. LinkedIn was used by 22 percent of U.S. adults online, Pinterest by 21 percent, Twitter by 18 percent and Instagram by 17 percent.

View original post here:
Facebook tops U.S. social networking charts, but users eye other sites, too