Mediaboss Marketing

18 hours ago by Rob Payne She says more research is needed into social networking sites, noting that their openness creates unique social pressures which differ from the physical world. Credit: IBoomMedia

Getting a response to a request for assistance on social media may have more to do with your request's timing than how many followers you have, research suggests.

The insight comes from a Curtin University study that asked 459 participants to evaluate a 'newly developed' social networking site.

During this task, participants were subject to two requests, one asking them to join a follow-up trial and the other to donate money to a children's charity.

Some participants were led to believe the request was made to them alone, while others believed it was made to them with one, three or 14 other people online.

Study author Katie Martin says the results suggest the 'diffusion of responsibility' principle found in the physical world works differently in the virtual world.

"A lot of research has been done on bystander affect, especially in emergencies, with outcomes showing that the more people who are involved in a situation, the less likely an individual is to respond to a call for help," Ms Martin says.

"What we found with social media was that if a request is made to you alone or to one other person, you're more likely to respond, with social diffusion maxing out at around four people.

"So adding more people doesn't have any effect on the likelihood you'll receive a positive response."

However they found the timing of a request did impact on offers of assistance.

See the rest here:
Facebook help a matter of timing