Mediaboss Marketing

April 12, 2013

The FA Cup will feature a social networking component. AFP-Relaxnews picLONDON, April 12 The FA Cup semi-finals, taking place tomorrow, April 13 and Sunday, April 14, will be the first matches in the history of the Cup to feature pitch-side social networkers, who will be taking and sharing pictures of the action on their smartphones.

The historic English football competition, which pits teams from the English leagues against each other, is currently sponsored by Budweiser, which has found a way to incorporate social media into live football.

When Milwall takes on Wigan on April 13 at 5:15pm local time and Chelsea goes up against Manchester City on April 14 at 4pm local time, two specially chosen pitch-side photographers will be taking pictures of the action and live tweeting them.

The two photographers, Oliver Nielson and Ope Odueyungbo, are amateurs chosen for their ability to take high-quality smartphone pictures. To see the live-tweeted images, all football fans have to do is to follow @BudweiserUK on Twitter.

Fans watching the games from home or the pub are being encouraged by the beer brand to share images of their FA Cup day experiences via Twitter using the hashtag #tothedream, which will also be used by the pitch-side amateur photographers.

A selection of these fan photos will be chosen to appear in a short film to be screened during the FA Cup final on May 11. AFP-Relaxnews

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FA Cup semi-final to feature pitch-side social networking