Mediaboss Marketing

Social networking sites are gaining more popularity these days and now in this race Worldfloat.com has also been added. The idea-tor behind this site is Pushkar Mahatta, Director of Mahatta Towers. In a candid chat with Dataquest, Pushkar Mahatta talked about the company's journey towards becoming biggest virtual billboard company.

Brief us about your website.

Worldfloat.com is a pure software retail product which no one in the country has produced and is getting global acceptance. Signups by users worldwide has made worldfloat.com a potential front runner in the social networking arena. With the float technology a user can travel and communicate with anyone in the 1600 cities that have been created by the website virtually. There is freedom of communication as anyone can ping or tap on someone's picture and start chatting whether one is a friend or not. People have the ability to walk around in a virtually created real world on worldfloat.com. This sort of movement and technology was used only in virtual gaming before worldfloat.com pushed the idea in to the social networking arena. It gives a user the freedom to walk with one's friend, travel to different cities and chat also at the same time. Worldfloat.com is the virtual replication of real life in motion. The user base is currently more than 5 lakh people from all over the world.

Every 3-6 months we are planning to introduce a new module on worldfloat.com for eg a user will be able to do a virtual event in any city of the world at zero cost while sitting at home. The no of cities will be increased gradually and steadily to about 30,000 cities on the earth created on worldfloat.com. There is a plan to open an online education university for students all over the world to take forward the concept of educating a child at home.

How it is different from other social networking website ?

Worldfloat is the first of its kind to generate ad revenues through geotagging. The revenue will be generated by provision of billboards provided in every city to the users to advertise their product. Currently all other websites are generating revenue through the profile page model whereas worldfloat.com is planning to create most of its revenue from being the biggest virtual billboard company.

There is no comparable product available in the world today developed by an Indian which is not for just for the Indian market but the whole world. With the float technology a user can travel and communicate with anyone in the 1600 cities that have been created by the website virtually.

How did you get this idea to develop such website?

As a student of philosophy, inter disciplinary application of philosophy, psychology, metaphysics which gave me the ability to innovative thinking. That led me to think in terms of virtually replicating life on the Internet. World float emerged as a combination of several ideas patterned on real life which has been virtually created to go digital where individuals can connect to each other seamlessly across the world, without limitations of present social networking sites.

Read more here:
Emerging trends in social networking