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Within 24 hours of its launch, the home-grown app saw over a million downloads 

Aiming to urge the Indians to adopt the "Aatma Nirbhar Bharat" campaign and help transform local India into a global India, Vice President M Venkaiah Naidu has unveiled Elyments social media app in a virtual launch that is looking to rival social networking giant Facebook and Facebook-owned messaging platform WhatsApp. The home-grown Elyments has been developed keeping in mind the Indian social media users and is available in 10 languages, including eight regional languages.

It is aimed at giving a new boost, a quantum jump to the economic potential of the country by strengthening infrastructure, using modern technologies, enriching human resources, and creating robust supply chains, Naidu had said during the virtual launch of the app.

The app's description on the official Google Play Store read: "Elyments is a comprehensive social networking app that is literally a one-stop-app for everything you might need. Connect and converse with friends, share updates, network with like-minded people, discover interests, make seamless voice and video calls, and much more with Elyments." The app is also available on Apple App Store.

Elyments super app which is looking to rival Mark Zuckerberg's Facebook has data privacy as its main USP. User data security has been an issue with many foreign as well as home-grown applications, but Elyments creators -- Sumeru Software Solutions Pvt. Ltd. claims that user data would not be shared without their consent.

According to the app makers, they have given a lot of importance to privacy and that all the servers are hosted within the country.

Within 24 hours of its launch, the home-grown app saw over a million downloads.

The home-grown app has taken a cue from social networking giant Facebook and included features such as feeds, discover option as well as alerts which lets one track friend requests and activities such as likes, comments on their posts.

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Elyments is the new home-grown social media app that aims to rival Facebook, WhatsApp and focuses on privacy - Times Now