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Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape over the past decade below.

When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.

Pew Research Center

As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.

Pew Research Center

Pew Research Center

Pew Research Center

Pew Research Center

Pew Research Center

Pew Research Center

Facebook is the most-widely used of the major social media platforms, and its user base is most broadly representative of the population as a whole. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn.

Pew Research Center

Usage of the major social media platforms varies by factors such as age, gender and educational attainment.

% of U.S. adults who use each social media platform

Source: Source: Survey conducted Jan. 3-10, 2018.

Pew Research Center

% of U.S. adults who use each social media platform

Source: Source: Survey conducted Jan. 3-10, 2018.

Pew Research Center

For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users and around six-in-ten Instagram users visit these sites at least once a day.

Pew Research Center

Follow these links for more in-depth analysis of the impact of social media on American life.

Millennials stand out for their technology use, but older generations also embrace digital life May 2, 20185 facts about Americans and Facebook April 10, 2018Americans complicated feelings about social media in an era of privacy concerns March 27, 2018Social Media Use in 2018 March 1, 2018The Future of Truth and Misinformation Online Oct. 19, 2017The Future of Free Speech, Trolls, Anonymity and Fake News Online March 29, 2017

All reports and blog posts related to social media.

Read more from the original source:
Demographics of Social Media Users and Adoption in the ...